6 Reasons Why Businesses Need to Focus on Digital Marketing?
April 8, 2021
Digital Marketing

6 Reasons Why Businesses Need to Focus on Digital Marketing?

Times have changed, and the promotion of business is also modified. Digital Marketing has played an important role in transforming business in the past ten years and allowed businesses to get global recognition. But many factors need to be considered before stepping into digital marketing; you need to be specific about your target customers, the products you’re offering, and you need to be specific about your future goals.

It has been observed that the customer’s approach has been shifted from traditional marketing (Print) to digital marketing, which also brings a new face in front of the industry. The Internet is the new hub for businesses, and digital marketing has become the destination for a successful business. If you do not bring your business on this platform, you will not grow in the future. In digital marketing, the latest techniques implemented by marketing professionals and experts are far more experienced who can guide you in the right direction.

Digital marketing is like an ocean; if you explore, you get a lot of opportunities for your business. It can lead to exposure and more sales. After all, every entrepreneur wants to maximize their profit by fulfilling the need of buyers.

If you want to see growth in your business or increase your sales, you have to get your hands into digital marketing.

Before we dive further, let’s understand the different types of digital marketing.

  1. PPC or Pay-per-click: Nowadays, it is one of the most common marketing strategies used to draw paid traffic to your business website. As a result, the advertiser will pay the publisher every time their ad has been clicked.
  2. Social Media: It involves platforms like Instagram, Facebook, Twitter, and more. Social media platforms are also strategically used by businesses to promote their brand by creating some valuable content. It’s also where business owners can interact and communicate with their customers.
  3. SEO: When it comes to marketing strategy, SEO plays the most crucial role in increasing its website ranking to increase traffic. The higher your website ranks on Google’s SERP (Search Engine Results Pages), the more chances it is to grow your brand globally. And the higher ranking means your brand gets recognized globally.
  4. Content Marketing: It is a strategy that allows businesses to provide valuable content to customers instead of pitching them sales about their product. Content marketing focuses on value, and creating content about the product and services, helps to attract and bring more customers towards your brand.
  5. Video Marketing: Especially after social media, video is the most popular media distributed online. It’s effective marketing content that will attract more customers to your business. You can use video marketing in various ways. You can use it to promote and grow your brand or a product, show behind your business’s scenes, share stories, and of course, create videos on Reels.
  6. Email Marketing: It is one of the oldest but still one of the most effective digital marketing forms with one of the highest ROI. It includes sending out personalized emails to a target audience or previous customers.

What are the Benefits of Digital Marketing?

There is a lot of hype about Digital Marketing; you might expect it to bring exceptional results for companies, right?

The truth is: it does.

As a strategy, Digital Marketing is known to be one of the most successful. Hold on!

This we are not saying; the number is saying how effective digital marketing is.

  • 82% of consumers look up a product online before buying from the offline market.
  • 79% of Americans do at least part of their shopping online.
  • US Digital Marketing will rise to about $332 billion by the end of 2021.

These figures clearly say how digital marketing has influenced the customers in every way. If your business is not online, then you lose half of the battle before it begins.

Are You Postponing Digital Marketing?

Sometimes you might be thinking, why choose digital marketing? Because you feel it needs a lot of time and effort. Different business owners may come up with many different reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.

Startups sometimes believe that they don’t have the time or the money to be competitive online. They think they can face a lot of challenges all at once, and they are still in the learning period where they don’t need digital marketing.

The majority of the small businesses prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will pace as time passes.

It doesn’t matter; your business is small or large. If you keep postponing digital marketing in your business, chances are your competitors will attract more than 50 percent of your customers online. To deal with this kind of situation, digital marketing is the need of every business.

Now we came to the point where we should focus on six reasons why digital marketing will make everything work for your business.

  1. Your target customers are online.
  2. Digital marketing helps you capture more leads.
  3. Digital marketing is cost-effective.
  4. Your competitors are doing it.
  5. Digital marketing serves brilliantly to mobile customers.
  6. Digital marketing helps to build brand value.

Why is Digital Marketing Important for your Business?

1) Your target customers are online.

There are approximately 4.66 billion internet users till 2021 (March). The number increased to about 8% from January of 2019. Looking at it will give you the idea that more people can reach out to when you practice digital marketing.

Your business needs exposure to target new customers, and the online market is the best way to make it happen. When the audience hears about your business, they want to know more about it. Like what you sell, how it all started, and other product details. When any customer hears about your brand, they immediately search your website and follow your business on social media channels.

If people can’t find any details about you online, chances are you’ll lose your customer.

2) Digital marketing helps you capture more leads.

The core soul of planning a digital marketing strategy is to maximize leads. You can capture precious leads for your business only when you develop and execute marketing strategies that directly target your customers. There is more possibility to convert audiences into buying customers.

If you lack or miss a digital marketing strategy, you won’t be able to track your leads’ progress. If you are unable to enumerate your targeted audience, then you would lose those leads. Digital marketing helps to measure any business’s success in the percentage rate of incoming leads converting into buyers.

You can plan a digital marketing strategy and can add these five things:

  • Clearly, explains the vision of your business.
  • Identifies appropriate clients that fit the vision.
  • Plan and execute a solution that matches their plight.
  • Explains the effectiveness of the product to the customers.
  • Create funnels that can transform users into genuine buyers.

Make sure that your digital marketing campaign is effective and successful. To ensure you can use three precious tools – Search Engine Optimization, Social Media Marketing, and Email Marketing.

3) Digital marketing is cost-effective.

We know big companies have enough funds, but what about startups or small businesses? Well, digital marketing is one of the best options even for startups because it is cost-effective. You need not spend high on digital marketing. It is one of the most promising promotional tools for small businesses as it delivers a better and cost-effective marketing platform that actually gives results.

According to the latest statistics,

  • 40% of small companies claimed considerable savings by employing digital marketing techniques to promote their services and products.
  • In 2016, 28% of businesses have shifted their marketing budget allocations to digital marketing tools and techniques, and it was relatively cheaper than the conventional means of advertising.

Digital marketer earns better Cost per Lead (CPL) than other marketing platforms!

4) Your competitors are doing it.

Your competitors have adopted digital marketing strategies. They are also establishing themselves online and trying to reach their target customer and bringing more traffic to their website. And somehow, they are pulling your target customers by adopting the strategies.  

You can keep an eye on what your competitors are doing and what you’re missing. You can take the help of a marketing professional who can create a better strategy to drive more customers to your website.

There are various digital marketing tools available online that marketing professionals use to keep an eye on their competitors; through this, you will know all the crucial strategies they implement on their brand.

5) Digital marketing serves brilliantly to mobile customers.

Everyone residing and working in the cities has witnessed the expansion in the impressive number of mobile phone users, majorly over the past five years. Nowadays mobile phones are a need for everyone; you can’t see someone without a phone. As a result, the total number of mobile phone users has surpassed the total number of desktop users worldwide.

Since the number of mobile users is growing continuously, so the nature of online marketing is shifting towards mobile-friendly advertising that only digital marketing tools can support, if you want to have the edge over your competitors and want to promote your business through mobile channels, then a digital marketing strategy is a must for you.

Check out some facts that supporting the above statement:

  • 91% of adults in the United States prefer shopping from their smartphone devices.
  • 78% of teenagers worldwide prefer shopping from their smartphones rather than their PCs or laptops.
  • 36% of children between age 14-19 have a mobile phone and access the internet through it regularly.

If you want to influence your customer’s purchasing decision towards your brand, you need to have a digital marketing strategy that can cater to mobile customers.

6) Digital marketing helps to build brand value.

A digital marketing strategy can support and deliver your customers what you have promised to them. This would further develop a strong relationship with your targeted audience, who may become your loyal customers and even your brand ambassadors.

Also, it is important to stay updated with the latest technology, which will help to stay ahead of your competitors. You can hire an integrated digital strategy that includes analytics, which will help track your consumer’s behavior, and by using that information, you can improve your marketing strategy simultaneously.

Digital marketing is all about targeting the right kind of people with the correct information and creating a scene where your target customers become your buyers. If you successfully achieve this, then no one stops you further. And it also means you are utilizing and gaining the most from digital marketing.

Start working on your digital marketing strategy from today if you want to survive in the competitive market.

Digital Marketing Takeaways:

The advantages of digital marketing for businesses include:

  • Lower costs and higher flexibility for your marketing efforts.
  • It gives access to consumers who rely on their mobile phones or do all their shopping online.
  • An opportunity to engage with influencers, earn their respect and get them to endorse your company.
  • The ability to track customers’ purchase journeys and with that information you get a chance to improve your services.

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