Why is Digital Marketing Important for Startups?
September 15, 2021
Digital Marketing

Why is Digital Marketing Important for Startups?

Digital marketing for startups is the most important way today to help you build your online presence and get the desired visibility. Digital Marketing Statistics and Facts –

  • 93% of all online interactions start with a search engine.
  • Google gets more than 77,000 searches every second.
  • 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
  • There are 3.2 billion social media users every day.
  • 98% of sales reps are reaching their quotas through social selling.
  • 51% of consumers make use of mobile devices to identify new brands and items on the market.

Note – All percent (%) numbers give us the approximate value.


When it comes to startups, getting success is not a cakewalk. Because if you want to start from scratch, you need extra effort to push it forward. Therefore, from day one, startups face challenges like financial, lack of workforce, and rest challenges from the market’s well-established businesses.

Over the last five-ten years, digital marketing has changed the calculation and changed the company’s promotion strategies. It has given opportunities to startups to promote their product and services through online services like a search engine, social media, and other digital-related platforms.

Nowadays, if you want anything people refer to online purchasing, do you know the reason why? First, its convenience, lesser price, and attractive offering. But do you know, except for all these, why we are more inclined towards the online market? It is because aggressive online marketing has influenced us to check the online offering.

Over the past years, digital marketing solutions have helped many small businesses and startups promote themselves and connect more with many people. But the primary question is whether digital marketing is hype, or does it truly work for every startup? Also, why has digital marketing become crucial for every startup?
Welcome to GALR Marketing. Today, the blog will reveal digital marketing from the core, so don’t miss a line.

Everyone has different opinions, and it should be, but many experts believe that traditional marketing is over and digital is a long way to go. However, it’s safe to say that no business can succeed in the online market without digital marketing. And it is valid for startups. The reason is that the market is full of key players and highly competitive, and due to neck-cut competition, everyone wants to be superior. So much that startups need an effective digital marketing strategy to help them stand out in a competitive market.

Get a cup of coffee and stay with us till the last to know why digital marketing is important for startups?

1. You Get a Chance to Know Your Target Audience

Digital marketing enables you to engage with your predictions. On social media, you can start a conversation, and where you can run a survey or try to understand them– what problems they had and what they expect. Pay attention and focus on what they are commenting on, and try to respond to your audiences responsibly without much delay.
Before stepping into the business, always analyze what product and services you’re offering to your audiences? Why should they choose you? What makes it unique from your competitors?

After finding their answers, try to interact with more and more people digitally. For example, you can ask what is keeping them up at night? What products and services are they using, and are they satisfied? So try to communicate with people digitally, and you will find the answer.
Digital marketing provides you with tools and unique methods for finding out who your ideal customers are. In this way, you start developing a relationship with your consumers. As a result, they will begin to trust you like a partner.

We know the majority of the startups lack funds, and they expect things to be done on a small budget. However, many digital marketing firms allow you to communicate your brand and reach a broader target audience, even with a limited budget.
Compared to advertising on radio, TV, and various other platforms, digital marketing costs less and impacts many audiences simultaneously. As a result, using digital marketing to promote your startup will help you have a much better business success chance.

2. Drives More Sales

The primary target of every business, including startups, is to make high sales figures. If you make a profit, then only you will be able to survive in the market. So whatever business you do, like selling products or providing services, it’s essential to understand where the audience is interested?

As per the current scenario and market trend, you can not attract customers to your business or encourage them to buy from you without digital marketing.

Digital marketing campaigns promote the products or services you’re offering and present them to your audience in the most appealing way. You can showcase your products and services’ actual value and benefits to most people via digital marketing. Moreover, you can extend your reach to other media channels, such as email, direct advertising, social media, and more, to ensure your messages are well-received by your entire audience.

Digital marketing has become a crucial factor of every business nowadays. Unfortunately, small businesses face difficulties making a name for themselves and competing against the market’s key players. However, digital marketing can play a significant role in bridging the gap between challenges and success, even with all the competition going on.

3. Increases Your Website Traffic

Aggressive and effective digital marketing campaigns can generate massive leads. These leads will head to your website to check out what products and services you offer to your audiences. Depending on your lead generation, you get an opportunity to convert these website visitors into customers/audiences. The more website traffic you generate, the more chance of getting your customers on board.
Entrepreneurs need maximum website traffic to grow their startups and grow their businesses as per plan. Therefore, some startup owners engage in search engine optimization (SEO) to boost their website’s visibility, authority, credibility and generate organic traffic. Also, it has been observed that some entrepreneurs invest in Pay-Per-Click (PPC Advertising) to generate more leads to their websites.

Which method you choose entirely depends on your business needs and goals. Going on a battle without arms is like you can’t defend yourself for a longer time. Same in digital marketing, if you’re going online without digital marketing, you’re missing out on opportunities and growth.

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